● Digital Marketing- introduction and importance
● Traditional vs Digital Marketing
● Digital Marketing Channels Overview
● Marketing v/s Sales
● Understanding Online Consumer Behavior
● Marketing Mix- 4Ps
● CRM Platform and models
● Understanding Traffic and Leads

● Domain, Hosting & SSL
● One Page Website
● Google Analytics
● Website Auditing
● Concept of keywords, meta tags SERP
● Web 2.0
● On page and Off page optimization techniques
● Introduction to CMS (WordPress)
● Landing Pages & Conversion Basics

● Keyword Research (Google Keyword Planner)
● Meta Tags, URL Structure
● Content Optimization
● Image & Internal Linking

● Backlinks & Link Building
● Guest Posting
● Directory Submission
● Local SEO (Google My Business)

● Site Speed Optimization
● Mobile Friendliness
● Indexing & Crawling

● Google Ads Account Setup
● Keyword Match Types
● Search Ads, Display Ads
● Ad Copywriting
● Bidding Strategies
● Conversion Tracking

● Facebook, Instagram, LinkedIn, Twitter
● Content Strategy
● Organic vs Paid Campaigns
● Facebook & Instagram Ads
● Influencer Marketing Basics
● Analytics & Insights

● Content Strategy & Planning
● Blog Writing & SEO Content
● Copywriting Techniques
● Canva for Creatives

● Email Marketing Strategy
● Tools
● Email Automation

● How Affiliate Marketing Works
● Platforms

● Google Analytics
● Traffic Sources Analysis
● User Behavior Tracking
● ROI Measurement
● Report Creation

● CRM Basics
● Automation Tools

● SEO Audit of a Live Website
● Create Google Ads Campaign
● Social Media Campaign Planning
● Email Marketing Campaign
● Analytics Report
● Final Internship Project

● Client Communication
● Presentation skills
● Resume & Portfolio Creation
● Interview Preparation

● Dashboard Design Principles
● Resume & Power BI Portfolio Creation
● Interview Questions & Case Studies