Integration Edu Tech

Become a certified Performance Marketing expert

Upgrade your tech skills with Integration Edutech’s industry-oriented Performance Marketing. 

Duration : 45 Days 
Enroll | Upskill

₹11,000/-

Performance Marketing Course Features

Beginner-Friendly Course

Easy to Start

IT & Non-IT Background

Open for All

Clear Explanations

Simple Language

Live Instructor-Led Training

Live Classes

Offline Classroom Sessions

Classroom Learning

Mentorship Program

Expert Guidance

Assessment-Based Evaluation

Regular Assessments

Doubt Clearing Sessions

Instant Support

How Can You Learn ?

Enroll by Paying Fee

Complete all Modules and submit required Assignments

Get Certified after Completion

  • What is performance marketing?
  • Difference between brand marketing & performance marketing
  • Key metrics: CPC, CTR, CPM, CPA, ROAS, CAC, LTV
  • Marketing funnel: Awareness → Consideration → Conversion → Retention
  • Understanding customer journey
  • Overview of paid platforms (Meta, Google, LinkedIn, YouTube)
  • Basics of SEO (short overview)
  • Landing pages and conversion optimization
  • A/B testing fundamentals
  • Introduction to analytics & pixel tracking
  • Types of campaigns (Awareness, Traffic, Leads, Sales)
  • Audience types: Core, Custom, Lookalike
  • Ad placements, budget strategy, bidding strategy
  • Pixel setup & event tracking
  • Ad policy guidelines
  • Creating full Meta Ad campaign
  • Building custom audiences
  • Creating creatives (image, video, reels)
  • Running A/B tests
  • Analyzing ad performance
  • Google Search Ads
  • Display Ads
  • Video/YouTube Ads
  • Shopping Ads
  • Keyword match types
  • Quality score and ranking
  • Conversion tracking
  • Setting up Google Ads account
  • Creating Search & Display campaigns
  • Creating ad groups, writing ad copies
  • Keyword research (using Keyword Planner)
  • Tracking conversions with GTM
  • Google Analytics 4 (GA4) basics
  • UTM parameters
  • Funnel analysis
  • Event tracking setup
  • Understanding dashboards and reports
  • Ad copywriting framework
  • WhatsApp/Lead ad copy
  • Hook + CTA techniques
  • Designing creatives using Canva
  • CTR improvement strategies
  • How to analyze campaign performance
  • Reducing cost per lead/acquisition
  • Budget reallocation strategy
  • Scaling methods (horizontal/vertical)
  • Retargeting & remarketing
  • Lookalike audience scaling
  • Create end-to-end performance marketing strategy
  • Live campaign execution (dummy or real brand)
  • Create marketing report
  • Create dashboards
  • Final presentation

Certify your Learning

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